02261nam a22003138a 4500 CR9780511777707 UkCbUP 20180107143411.0 m|||||o||d|||||||| cr|||||||||||| 100519s2010||||enk s ||1 0|eng|d 9780511777707 (ebook) 9780521516143 (hardback) UkCbUP UkCbUP rda HD2887 .G837 2010 338.8/8946 22 Guillén, Mauro F., author. The New Multinationals : Spanish Firms in a Global Context / [electronic resource] Mauro F. Guillén, Esteban García-Canal. Cambridge : Cambridge University Press, 2010. 1 online resource (238 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 09 Oct 2015). A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies (e.g. Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries (e.g. Egypt, Indonesia, and Thailand), and oil-rich countries (e.g. United Arab Emirates, Nigeria, Russia, and Venezuela) have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies including vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications. García-Canal, Esteban, author. Print version: 9780521516143 http://dx.doi.org/10.1017/CBO9780511777707 Cambridge Books Online 236452 236452