Stakeholder Engagement and Competitive Advantage / [electronic resource] Husted, Bryan W. creator author. Allen, David Bruce author. text enk 2010 monographic eng

electronic

1 online resource (364 pages) : digital, PDF file(s). Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders. Bryan W. Husted, David Bruce Allen. Title from publisher's bibliographic system (viewed on 09 Oct 2015). Social responsibility of business Social entrepreneurship HD60 .H875 2011 658.4/08 9780511667060 (ebook) http://dx.doi.org/10.1017/CBO9780511667060 http://dx.doi.org/10.1017/CBO9780511667060 UkCbUP 091218 20180107143411.0 CR9780511667060