02241nam a22003498a 4500 CR9780511667060 UkCbUP 20180107143411.0 m|||||o||d|||||||| cr|||||||||||| 091218s2010||||enk s ||1 0|eng|d 9780511667060 (ebook) 9780521197649 (hardback) 9780521149631 (paperback) UkCbUP UkCbUP rda HD60 .H875 2011 658.4/08 22 Husted, Bryan W., author. Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage / [electronic resource] Bryan W. Husted, David Bruce Allen. Cambridge : Cambridge University Press, 2010. 1 online resource (364 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from publisher's bibliographic system (viewed on 09 Oct 2015). Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders. Social responsibility of business Social entrepreneurship Allen, David Bruce, author. Print version: 9780521197649 http://dx.doi.org/10.1017/CBO9780511667060 Cambridge Books Online 236446 236446