Andersen, Torben Juul creator author. text enk 2013 monographic eng

electronic

1 online resource (316 pages) : digital, PDF file(s). The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike. Torben Juul Andersen. Title from publisher's bibliographic system (viewed on 09 Oct 2015). Strategic planning Management HD30.28 .A516 2013 658.4/012 9781139381642 (ebook) http://dx.doi.org/10.1017/CBO9781139381642 http://dx.doi.org/10.1017/CBO9781139381642 UkCbUP 120402 20180107143411.0 CR9781139381642