02095nam a22003618a 4500 CR9781139381642 UkCbUP 20180107143411.0 m|||||o||d|||||||| cr|||||||||||| 120402s2013||||enk s ||1 0|eng|d 9781139381642 (ebook) 9781107031364 (hardback) 9781107671355 (paperback) UkCbUP UkCbUP rda HD30.28 .A516 2013 658.4/012 23 Andersen, Torben Juul, author. Short Introduction to Strategic Management / [electronic resource] Torben Juul Andersen. Cambridge : Cambridge University Press, 2013. 1 online resource (316 pages) : digital, PDF file(s). text txt rdacontent computer c rdamedia online resource cr rdacarrier Cambridge Short Introductions to Management Title from publisher's bibliographic system (viewed on 09 Oct 2015). The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike. Strategic planning Management Print version: 9781107031364 Cambridge Short Introductions to Management. http://dx.doi.org/10.1017/CBO9781139381642 Cambridge Books Online 236424 236424