TY  - BOOK
AU  - Beckman, Theodore N.
AU  - Maynard, Harold H.
AU  - Davidson, William R.
TI  - Principles of Marketing / 
U1  - 658.8 
PY  - 1957///
CY  - Ohio
PB  - Columbus, 
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -