@book{223112,
	author = {Oplatka, Izhar.},
	title = {The management and leadership of educational marketing},
	publisher = {Emerald,},
	year = {2012.},
	series = {Advances in educational administration,},
	address = {Bingley, U.K. :},
	note = {Includes index.},
	url = {http://www.emeraldinsight.com/1479-3660/15}
}