TY  - BOOK
AU  - Konrad, Evelyn,
AU  - Erickson, Rodney,
AU  - Babic, Louis J.
ED  - American Management Association.
TI  - Marketing research: a management overview 
AV  - HF5415.2 .K62
U1  - 658.83 
PY  - 1966///
CY  - New York
PB  - American Management Association
KW  - Marketing research
ER  -