Marketing research
a management overview
Konrad, Evelyn
creator
ed.
Erickson, Rodney
joint ed.
Babic, Louis J.
American Management Association
text
nyu
New York
American Management Association
1966
monographic
eng
224 p. : illus., map. ; 24 cm.
Contributors: Louis J. Babic, Jr. [and others]. Editors: Evelyn Konrad [and] Rod Erickson.
Marketing research
HF5415.2 .K62
658.83 KOM
66027859
DLC
740625
20170614094508.0
1697749