Hutchens, David 1967- creator text Electronic books. Electronic books. nju 2015 monographic eng

electronic resource

1 online resource. This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. -- Part I. Fundamentals -- Part II. Branching out. David Hutchens. Includes index. Includes bibliographical references and index. Communication in management Communication in organizations Creative ability in business Corporate culture Storytelling BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Communication in management Communication in organizations Corporate culture Creative ability in business Storytelling HD30.3 658.4/5 Hutchens, David. Hoboken, New Jersey : Wiley, c2015 302 pages 9781118974124 1118974123 9781119158707 1119158702 9781118974117 1118974115 7F21D857-967E-4248-944D-84867D6505B9 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119158707 http://onlinelibrary.wiley.com/book/10.1002/9781119158707 N$T 150707 20170918134612.0 ocn913375568 eng