03799cam a2200757Ki 4500 ocn913375568 OCoLC 20170918134612.0 m o d cr cnu|||unuuu 150707s2015 nju o 001 0 eng d 9781118974124 electronic bk. 1118974123 electronic bk. 9781119158707 electronic bk. 1119158702 electronic bk. 9781118974117 electronic bk. 1118974115 electronic bk. 1118973968 9781118973967 DEBSZ 442835698 GBVCP 832504025 DEBBG BV043397928 DEBBG BV043892427 (OCoLC)913375568 7F21D857-967E-4248-944D-84867D6505B9 OverDrive, Inc. http://www.overdrive.com N$T eng rda pn N$T N$T EBLCP IDEBK DG1 DEBSZ YDXCP CDX COO TEFOD OCLCQ OCLCF B24X7 OCLCQ DEBBG KSU RECBK MAIN HD30.3 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.4/5 23 Hutchens, David, 1967- Circle of the 9 muses : a storytelling field guide for innovators and meaning makers / David Hutchens. [electronic resource] Hoboken, New Jersey : Wiley, 2015. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier The learning fables series Includes index. Includes bibliographical references and index. Part I. Fundamentals -- Part II. Branching out. This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. -- Edited summary from book. Vendor-supplied metadata. Communication in management. Communication in organizations. Creative ability in business. Corporate culture. Storytelling. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in management. fast (OCoLC)fst00870174 Communication in organizations. fast (OCoLC)fst00870217 Corporate culture. fast (OCoLC)fst00879624 Creative ability in business. fast (OCoLC)fst00882438 Storytelling. fast (OCoLC)fst01134169 Electronic books. Electronic books. Print version: Hutchens, David. Circle of the 9 muses : a storytelling field guide for innovators and meaning makers. Hoboken, New Jersey : Wiley, c2015 302 pages 9781118973967 http://onlinelibrary.wiley.com/book/10.1002/9781119158707 Wiley Online Library ddc BK 208109 208109