04809cam a2200721 i 4500 ocn910936404 OCoLC 20171024105347.0 m o d cr ||||||||||| 150609s2015 nju o 001 0 eng 2015022945 9781119076438 (electronic bk.) 1119076439 (electronic bk.) 9781119076391 (electronic bk.) 1119076390 (electronic bk.) 1119076579 (hardback) 9781119076575 (hardback) 9781119076575 (hardback) 9781119170440 1119170443 DEBSZ 44510063X NLGGC 40086360X AU@ 000058365741 DEBBG BV043397880 (OCoLC)910936404 (OCoLC)927715142 (OCoLC)957739577 (OCoLC)958083488 (OCoLC)959868754 CL0500000668 Safari Books Online 42A233F3-CE0E-44AC-9E40-43BC6E109D80 OverDrive, Inc. http://www.overdrive.com DLC eng rda pn DLC YDX N$T EBLCP YDXCP IDEBK DG1 OCLCF DEBSZ UMI OCLCO OCLCQ TEFOD COO OCLCQ DEBBG D6H KSU OCLCQ RECBK CCO MERUC K6U pcc MAIN HF5415.1265 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/72 23 BUS043000 bisacsh Walters, Dave, 1968- Behavioral marketing : delivering personalized experiences at scale / Dave Walters ; foreword by Bill Nussey. [electronic resource] Hoboken, NJ : Wiley, 2015. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Machine generated contents note: Foreword (Bill Nussey) Acknowledgments The Behavioral Marketing Manifest Chapter 1: Behavioral Marketing: More Sophisticated Audiences, Smarter Tactics and Deeper Personalization for All Chapter 2: Where Are You on The Behavioral Marketing Spectrum? Chapter 3: Gearing-Up for Behavioral Marketing: The Roles, People and Systems Needed to Win Chapter 4: Pacing Yourself: Behavioral Marketing at the Speed of Business Chapter 5: Bringing Behavioral Marketing To Life in the Real World Chapter 6: Upping Your Content Game: Educating Customers Throughout the Entire Cycle Chapter 7: Customer Journey Mapping: Putting Yourself in the Customer's Shoes Chapter 8: Channel-Level Planning: Delivering Insane Relevance Every Time Chapter 9: Data Capture and Hygiene: You're Only as Good as Your Database Chapter 10: Campaign Creation: Segments, Logic and Automation are Your Friends and Great Creative Matters More Than Ever Chapter 11: Behaviors and Mobile: Yes, It's Radically Different Than Every Other Channel Chapter 12: Measurement and Optimization: Creating a Framework and Moving Your Own Goalposts Chapter 13: It's All About the Team: Staffing the Right Players to Succeed Chapter 14: Managing Upwards: Socialize If You Must, Prove Results Every Time Chapter 15: Best Friend Brands: Becoming Indispensable to Your Customer Chapter 16: Riding the Wave: Career Success Powered by Behavioral Marketing Chapter 17: Closing Thoughts and The Power of Actions Index. Includes bibliographical references. "This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing."-- Provided by publisher. Print version record and CIP data provided by publisher. Internet marketing. Customer relations. Consumers' preferences. BUSINESS & ECONOMICS Marketing General. bisacsh Consumers' preferences. fast (OCoLC)fst00876441 Customer relations. fast (OCoLC)fst00885533 Internet marketing. fast (OCoLC)fst00977272 Electronic books. Electronic books. Print version: Walters, Dave, 1968- Behavioral marketing. Hoboken : Wiley, 2015 9781119076575 (DLC) 2015017698 http://onlinelibrary.wiley.com/book/10.1002/9781119170440 Wiley Online Library ddc BK 208080 208080