Pike, Andy 1968- creator author. text bibliography Electronic books. Electronic books. enk 2015 monographic eng

electronic resource

1 online resource. 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl. The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development. Andy Pike. Includes bibliographical references and index. Commercial geography Branding (Marketing) Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Commercial geography HF1025 658.8/27 Pike, Andy, 1968- Hoboken : Wiley, c2015 9781118556313 1118556313 9781118556399 1118556399 9781118556276 1118556275 CL0500000593 Safari Books Online 9282AB7F-AE0A-41EA-BB86-47F3A92E83FB OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781118556313 http://onlinelibrary.wiley.com/book/10.1002/9781118556313 DG1 150420 20171025083312.0 ocn907640716 eng