03872cam a2200817Ii 4500 ocn907640716 OCoLC 20171025083312.0 m o d cr cnu|||unuuu 150420s2015 enk ob 001 0 eng d 9781118556313 electronic bk. 1118556313 electronic bk. 9781118556399 electronic bk. 1118556399 electronic bk. 9781118556276 electronic bk. 1118556275 electronic bk. 1118556399 9781118556382 1118556380 1118556402 9781118556405 10.1002/9781118556313 doi DEBBG BV042739704 DEBSZ 449476677 DEBSZ 453328423 ZWZ 18615903X DEBBG BV043615900 DEBBG BV043397711 (OCoLC)907640716 (OCoLC)908080316 (OCoLC)909425861 (OCoLC)961625729 (OCoLC)962626211 CL0500000593 Safari Books Online 9282AB7F-AE0A-41EA-BB86-47F3A92E83FB OverDrive, Inc. http://www.overdrive.com DG1 eng rda pn DG1 EBLCP N$T E7B UMI IDEBK CDX OCLCF YDXCP COO DEBSZ TEFOD OHI DEBBG D6H YDX K6U MAIN HF1025 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/27 23 Pike, Andy, 1968- author. Origination : the geographies of brands and branding / Andy Pike. [electronic resource] Chichester, West Sussex, UK : Wiley Blackwell, 2015. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier RGS-IBG book series Includes bibliographical references and index. The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development. 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl. Online resource; title from PDF title page (John Wiley, viewed April 20, 2015). Commercial geography. Branding (Marketing) Brand name products. Branding (Marketing). Globalization. Marketing. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast (OCoLC)fst01743755 Commercial geography. fast (OCoLC)fst00869498 Electronic books. Electronic books. Print version: Pike, Andy, 1968- Origination : The Geographies of Brands and Branding Hoboken : Wiley, c2015 9781118556405 RGS-IBG book series. http://onlinelibrary.wiley.com/book/10.1002/9781118556313 Wiley Online Library ddc BK 207980 207980