@book{207980,
	author = {Pike, Andy,},
	title = {Origination : the geographies of brands and branding /},
	publisher = {Wiley Blackwell,},
	year = {2015.},
	series = {RGS-IBG book series},
	address = {Chichester, West Sussex, UK :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118556313}
}