03705cam a2200577Ii 4500 ocn899007549 OCoLC 20171025132636.0 m o d cr cn||||||||| 140807s2015 enka o 001 0 eng d 9781118756256 (electronic bk.) 1118756258 (electronic bk.) 9781119176824 (electronic bk.) 1119176824 (electronic bk.) 9781118756317 (hardback) 1118756312 CHNEW 000706709 NZ1 16094926 GBVCP 836348265 AU@ 000058373762 DEBBG BV043737964 (OCoLC)899007549 (OCoLC)961532990 (OCoLC)962609231 E7B eng rda pn E7B OCLCO YDXCP CUS COO DG1 OCLCF OCLCQ B24X7 DEBBG MAIN JF1525.M37 T46 2015eb 352.7/48 23 Temporal, Paul, author. Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal. [electronic resource] Chichester, West Sussex : Wiley, 2015. 1 online resource (290 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. The public sector and branding -- Public sector brand categories -- The nation brand effect and brand architecture -- Building a power public sector brand : visions, values, emotions and personalities -- Brand positioning -- Public sector brand management -- Brand communications strategy -- Brand engagement -- Tracking brand success -- The future of public sector branding. "From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- Provided by publisher. Print version record. Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Branding (Marketing) fast (OCoLC)fst01743755 Government marketing. fast (OCoLC)fst00945431 Government publicity. fast (OCoLC)fst00945523 Public relations and politics. fast (OCoLC)fst01082926 Electronic books. Print version: Temporal, Paul. Branding for the public sector. Chichester, West Sussex : Wiley, 2015 9781118756317 (DLC) 2014022331 (OCoLC)850238459 http://onlinelibrary.wiley.com/book/10.1002/9781119176824 Wiley Online Library ddc BK 207812 207812