@book{207812,
	author = {Temporal, Paul,},
	title = {Branding for the public sector : creating, building and managing brands people will value /},
	publisher = {Wiley,},
	year = {2015.},
	address = {Chichester, West Sussex :},
	note = {Includes index.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119176824}
}
