04547cam a2200757 i 4500 ocn881592369 OCoLC 20171029122323.0 m o d cr ||||||||||| 140620s2014 enk ob 001 0 eng 2014024502 9781119208198 (electronic bk.) 111920819X (electronic bk.) 9781118935774 (epub) 1118935772 (epub) 9781118935767 (pdf) 1118935764 (pdf) 1118935624 (hardback) 9781118935620 (hardback) 9781118935620 (hardback) DEBBG BV042742813 DEBSZ 414079620 GBVCP 81469246X DEBBG BV043611411 DEBBG BV043396930 (OCoLC)881592369 (OCoLC)887503261 (OCoLC)903491526 (OCoLC)903667399 (OCoLC)961582247 (OCoLC)962702330 2B7B498E-DE8A-4492-AB3C-60CB849B863C OverDrive, Inc. http://www.overdrive.com DLC eng rda pn DLC YDX N$T IDEBK YDXCP OCLCF TEFOD OCLCO UMI TEFOD DG1 EBLCP E7B DEBSZ RECBK COO OCLCQ DEBBG pcc MAIN HF5415.2 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/3 23 BUS043060 bisacsh Poynter, Ray. The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. [electronic resource] Chichester, West Sussex, United Kingdom : John Wiley and Sons, Ltd., 2014. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Mobile Market Research -- Mobile Market Research. Overview of Mobile Market Research -- Mobile Research in Action -- The Technology of Mobile Market Research -- Qualitative and Quantitative Research -- Qualitative and Quantitative Research. Mobile Qualitative Research -- Mobile Forums and Online Focus Groups -- Mobile Diaries and Ethnography -- Mobile Quantitative Research -- Designing and Conducting Mobile Surveys -- The Methods and Applications of Mobile Market Research -- The Methods and Applications of Mobile Market Research. mCAPI : Mobile Computer Assisted Personal Interviewing -- mCATI : Mobile Computer Assisted Telephone Interviewing -- Mixed-Mode Research -- Utilizing Passive Data -- Panels, Lists, and Communities -- International Mobile Research -- Researching the Mobile Ecosystem, Ethics, and the Future -- Researching the Mobile Ecosystem, Ethics, and the Future. Researching the Mobile Ecosystem -- Ethics, Laws, and Guidelines -- Research-on-Research -- The Evolving Picture. The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho. Print version record and CIP data provided by publisher. Marketing research. Mobile commerce. Mobile communication systems. Marketing research. Mobile commerce. Mobile communication systems. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research. fast (OCoLC)fst01010284 Mobile commerce. fast (OCoLC)fst01024206 Mobile communication systems. fast (OCoLC)fst01024207 Electronic books. Williams, Navin, 1972- York, Sue, 1968- Print version: Poynter, Ray. Handbook of mobile market research. Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014 9781118935620 (DLC) 2014022436 http://onlinelibrary.wiley.com/book/10.1002/9781119208198 Wiley Online Library ddc BK 207543 207543