@book{207543,
	author = {Poynter, Ray. and Williams, Navin,},
	title = {The handbook of mobile market research : tools and techniques for market researchers /},
	publisher = {John Wiley and Sons, Ltd.,},
	year = {2014.},
	address = {Chichester, West Sussex, United Kingdom :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119208198}
}