05676cam a2200817 i 4500 ocn881387969 OCoLC 20171029134631.0 m o d cr ||||||||||| 140611s2014 nyu ob 001 0 eng 2014022935 9781118938928 (epub) 1118938925 (epub) 9781118938935 (pdf) 1118938933 (pdf) 9781118867105 (hardback) 9781118936740 1118936744 1118867106 9781118867105 9781322024462 1322024464 CHBIS 010259819 CHVBK 325939861 NZ1 15909353 DEBBG BV042741895 DEBBG BV043625877 DEBBG BV043611302 DEBSZ 475028309 DEBBG BV043396897 (OCoLC)881387969 (OCoLC)893436813 (OCoLC)961576958 (OCoLC)962610511 CL0500000490 Safari Books Online DLC eng rda DLC YDX N$T EBLCP IDEBK E7B YDXCP OCLCF DG1 UMI RECBK OCLCO COO OCLCO DEBSZ DEBBG pcc MAIN HD30.23 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.4/013 23 BUS019000 bisacsh Cordoba, Alberto, 1958- Understanding the predictive analytics lifecycle / Alberto Cordoba. [electronic resource] Hoboken, New Jersey : Wiley, 2014. 1 online resource. text rdacontent computer rdamedia online resource rdacarrier Wiley & SAS business series Machine generated contents note: Foreword Preface Acknowledgments Chapter 1 Problem Identification and Definition Importance of Clear Business Objectives Office Politics Note Chapter 2 Design and Build The Managing Phase The Planning Phase The Delivery Phase Notes Chapter 3 Data Acquisition Data: the Fuel for Analytics A Data Scientist's Job Notes Chapter 4 Exploration and Reporting Visualization Cloud Reporting Chapter 5 Modeling Churn Model Risk Scoring Model Notes Chapter 6 Actionable Analytics Digital Asset Management Social Media Chapter 7 Feedback What the Different Software Components Should Do Note Conclusion Appendix: Useful Questions Bibliography About the Author Index . Includes bibliographical references and index. Problem identification and definition -- Design and build -- Data acquisition -- Exploration and reporting -- Modeling -- Actionable analytics -- Feedback. "A high-level, informal look at the different stages of the predictive analytics cycleUnderstanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects.Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide"-- Provided by publisher. "Covers each phase of the development of a predictive analytics initiative. Through the use of case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book illustrates each phase of the predictive analytics cycle to create a playbook for future projects"-- Provided by publisher. Description based on print version record and CIP data provided by publisher. Decision making Statistical methods. Forecasting Mathematical models. Business planning. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. bisacsh Business planning. fast (OCoLC)fst00842819 Decision making Statistical methods. fast (OCoLC)fst00889068 Forecasting Mathematical models. fast (OCoLC)fst00931728 Electronic books. Electronic books. Print version: Cordoba, Alberto, 1958- Understanding the predictive analytics lifecycle Hoboken, New Jersey : Wiley, 2014 9781118867105 (DLC) 2014013347 Wiley and SAS business series. http://onlinelibrary.wiley.com/book/10.1002/9781118936740 Wiley Online Library ddc BK 207524 207524