@book{207505,
	author = {Stewart, David, and Saren, Michael.},
	title = {The marketing pathfinder : key concepts and cases for marketing strategy and decision making /},
	publisher = {Wiley,},
	year = {2014.},
	address = {Chichester, West Sussex, United Kingdom :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118758687}
}