Retail Marketing and Branding : a Definitive Guide to Maximizing ROI / [electronic resource] Perrey, Jesko. Spillecke, Dennis. Rate of return. Branding (Marketing) Marketing Cost effectiveness. Marketing Management. HF5415.1255 .P47 2012 658.8 658.8700688 Print version record. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters. Hoboken : Wiley, 2012. 2012. 2012 Text 1 online resource (399 pages) http://onlinelibrary.wiley.com/book/10.1002/9781119207900 eng Retail Marketing and Branding : A Definitive Guide to Maximizing ROI. Retail Marketing and Branding : A Definitive Guide to Maximizing ROI.