@book{207480,
	author = {Perrey, Jesko. and Spillecke, Dennis.},
	title = {Retail Marketing and Branding : a Definitive Guide to Maximizing ROI /},
	publisher = {Wiley,},
	year = {2012.},
	address = {Hoboken :},
	edition = {2nd ed.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119207900}
}