Big Data Analytics : Turning Big Data into Big Money / [electronic resource] Ohlhorst, Frank J. Business intelligence. Data mining. HD38.7 .O36 2013 658.4 658.4038 658.472 Print version record. Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportuni. Hoboken : Wiley, 2012. 2012. 2012 Text 1 online resource (176 pages). http://onlinelibrary.wiley.com/book/10.1002/9781119205005 eng Wiley and SAS Business Series Wiley and SAS business series. Big Data Analytics : Turning Big Data into Big Money. Big Data Analytics : Turning Big Data into Big Money.