The Hedin, Hans. creator Hirvensalo, Irmeli. Vaarnas, Markko. text bibliography Electronic books. Case studies. enk 2014 2nd Edition. monographic eng

electronic resource

1 online resource. "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But. Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index. Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. Includes bibliographical references and index. Business intelligence Marketing research Business intelligence Case studies Marketing research Case studies BUSINESS & ECONOMICS Industrial Management BUSINESS & ECONOMICS Management BUSINESS & ECONOMICS Management Science BUSINESS & ECONOMICS Organizational Behavior Business intelligence Marketing research HD38.7 658.8/3 Hedin, Hans. Hoboken : Wiley, 2014 2nd Edition. (DLC) 2014013528 9781118923610 1118923618 9781118923603 111892360X 9781119208082 1119208084 2014014559 CL0500000579 Safari Books Online 70262D2C-0568-4C0E-ABE5-3BE9825DE174 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119208082 http://onlinelibrary.wiley.com/book/10.1002/9781119208082 DLC 140411 20171030101510.0 ocn880147770 eng