05069cam a2200781 i 4500 ocn880147770 OCoLC 20171030101510.0 m o d cr ||||||||||| 140411s2014 enk ob 001 0 eng 2014014559 9781118923610 electronic bk. 1118923618 electronic bk. 9781118923603 electronic bk. 111892360X electronic bk. 9781119208082 electronic bk. 1119208084 electronic bk. 9781118923627 (cloth : alk. paper) 1118923626 AU@ 000053001144 DEBSZ 407736603 DEBBG BV042741328 GBVCP 856576182 DEBBG BV043609353 DEBBG BV043398990 (OCoLC)880147770 (OCoLC)882426898 (OCoLC)907397717 CL0500000579 Safari Books Online 70262D2C-0568-4C0E-ABE5-3BE9825DE174 OverDrive, Inc. http://www.overdrive.com DLC eng rda DLC YDX N$T EBLCP MHW YDXCP DEBSZ OCLCF UMI TEFOD DG1 COO pcc MAIN HD38.7 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8/3 23 Hedin, Hans. The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. [electronic resource] 2nd Edition. Chichester, West Sussex : Wiley, 2014. 1 online resource. text txt rdacontent computer n rdamedia online resource nc rdacarrier Includes bibliographical references and index. Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index. "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But. Description based on print version record and CIP data provided by publisher. Business intelligence. Marketing research. Business intelligence Case studies. Marketing research Case studies. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business intelligence. fast (OCoLC)fst00842723 Marketing research. fast (OCoLC)fst01010284 Electronic books. Case studies. fast (OCoLC)fst01423765 Hirvensalo, Irmeli. Vaarnas, Markko. Print version: Hedin, Hans. Handbook of market intelligence 2nd Edition. Hoboken : Wiley, 2014 9781118923627 (DLC) 2014013528 http://onlinelibrary.wiley.com/book/10.1002/9781119208082 Wiley Online Library ddc BK 207453 207453