The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. [electronic resource] Hedin, Hans. Hirvensalo, Irmeli. Vaarnas, Markko. Business intelligence. Marketing research. Business intelligence Case studies. Marketing research Case studies. HD38.7 658.8/3 23 Includes bibliographical references and index. Description based on print version record and CIP data provided by publisher. "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But. 2014 Text 1 online resource. http://onlinelibrary.wiley.com/book/10.1002/9781119208082 eng Handbook of market intelligence Handbook of market intelligence