04089cam a2200745 i 4500 ocn877078029 OCoLC 20171030135255.0 m o d cr ||||||||||| 140416s2014 enk ob 001 0 eng 2014015226 9781119208310 (electronic bk.) 1119208319 (electronic bk.) 9781118844410 (epub) 1118844416 (epub) 9781118898291 (pdf) 111889829X (pdf) 1306772532 9781306772532 1118844394 (hardcover) 9781118844397 (hardcover) 9781118844397 (hardback) CHNEW 000712671 DEBBG BV042683063 DEBSZ 407734295 DEBSZ 423202448 DEBSZ 446582689 NLGGC 380133784 NZ1 15627081 GBVCP 856571091 DEBBG BV043609212 DEBBG BV043396693 CHVBK 374464839 CHNEW 000887566 (OCoLC)877078029 (OCoLC)881436127 (OCoLC)882243247 (OCoLC)890475359 (OCoLC)907481631 97B8B80B-1976-4992-A84E-880FDB0A9872 OverDrive, Inc. http://www.overdrive.com DLC eng rda pn DLC YDX N$T EBLCP IDEBK OUN DEBSZ YDXCP DOS B24X7 CDX TEFOD COO RECBK E7B OCLCQ UMI DEBBG TEFOD NLGGC DG1 OCLCQ pcc MAIN HM851 BUS 002000 bisacsh 659.14/4 23 BUS090010 bisacsh 85.10 bcl Holloman, Christer. The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. [electronic resource] Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Strategy -- Measure ROI by Platform. Facebook -- Twitter -- YouTube -- LinkedIn -- Google+ -- Pinterest -- Blogs --Tools. Choosing a supplier -- Popular measuring platforms -- Case Studies. O₂ -Customer service -- Sabre Hospitality Solutions- business development -- Makino- sales -- giffgaff- customer retention -- BRAVEday Insurance- communication -- Beats by Dr. Dre- viral campaign -- Safeguarding ROI. "The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"-- Provided by publisher. Print version record and CIP data provided by publisher. Social media Management. Rate of return. BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Electronic books. Electronic books. Print version: Holloman, Christer. Social media MBA guide to ROI. Hoboken : Wiley, [2014] 9781118844397 (DLC) 2014005244 (OCoLC)872707709 http://onlinelibrary.wiley.com/book/10.1002/9781119208310 Wiley Online Library ddc BK 207377 207377