@book{207377,
	author = {Holloman, Christer.},
	title = {The social media MBA guide to ROI : how to measure and improve your return on investment /},
	publisher = {John Wiley and Sons Ltd,},
	year = {2014.},
	address = {Chichester, West Sussex, United Kingdom :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119208310}
}