The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler. [electronic resource] Fortner, Robert S., editor. Fackler, Mark, editor. Mass media Research. Communication Research. Social media. P91.3 302.23072 23 Includes bibliographical references and index. Online resource; title from PDF title page (Wiley, viewed May 2, 2014). This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media. 2014 Text 1 online resource (xxii, 960 pages). http://onlinelibrary.wiley.com/book/10.1002/9781118591178 eng Handbooks in communication and media Handbooks in communication and media. Handbook of media and mass communication theory. Handbook of media and mass communication theory.