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  <titleInfo>
    <title>Analytics in a big data world : the essential guide to data science and its applications</title>
  </titleInfo>
  <name type="personal">
    <namePart>Baesens, Bart.</namePart>
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  <genre authority="">Electronic books.</genre>
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    <dateIssued encoding="marc">2014</dateIssued>
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  <abstract>The guide to targeting and leveraging business opportunities using big data &amp; analytics By leveraging big data &amp; analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really...</abstract>
  <tableOfContents>Big Data and Analytics -- Data Collection, Sampling, and Preprocessing -- Predictive Analytics -- Descriptive Analytics -- Survival Analysis -- Social Network Analytics -- Analytics: Putting It All to Work -- Example Applications.</tableOfContents>
  <note type="statement of responsibility">Bart Baesens.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Big data</topic>
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  <subject authority="lcsh">
    <topic>Management</topic>
    <topic>Statistical methods</topic>
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  <subject authority="lcsh">
    <topic>Management</topic>
    <topic>Data processing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Decision making</topic>
    <topic>Data processing</topic>
  </subject>
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    <topic>BUSINESS &amp; ECONOMICS</topic>
    <topic>Industrial Management</topic>
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  <subject authority="bisacsh">
    <topic>BUSINESS &amp; ECONOMICS</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="bisacsh">
    <topic>BUSINESS &amp; ECONOMICS</topic>
    <topic>Management Science</topic>
  </subject>
  <subject authority="bisacsh">
    <topic>BUSINESS &amp; ECONOMICS</topic>
    <topic>Organizational Behavior</topic>
  </subject>
  <subject authority="fast">
    <topic>Big data</topic>
  </subject>
  <subject authority="fast">
    <topic>Decision making</topic>
    <topic>Data processing</topic>
  </subject>
  <subject authority="fast">
    <topic>Management</topic>
    <topic>Data processing</topic>
  </subject>
  <subject authority="fast">
    <topic>Management</topic>
    <topic>Statistical methods</topic>
  </subject>
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      <publisher>Hoboken, New Jersey : John Wiley &amp; Sons, Inc., [2014]</publisher>
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  <identifier type="isbn">9781119204183</identifier>
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