Analytics in a big data world : the essential guide to data science and its applications / Bart Baesens. [electronic resource] Baesens, Bart. Big data. Management Statistical methods. Management Data processing. Decision making Data processing. HD30.215 658.4/038 23 Includes bibliographical references and index. Print version record and CIP data provided by publisher. The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really... 2014 Text 1 online resource. http://onlinelibrary.wiley.com/book/10.1002/9781119204183 eng Wiley & SAS business series Wiley and SAS business series. Analytics in a big data world. Analytics in a big data world.