@book{207249,
	author = {Cheng, Hong,},
	title = {Handbook of international advertising research /},
	publisher = {Wiley-Blackwell,},
	year = {2014.},
	series = {Handbooks in communication and media},
	address = {Chichester :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118378465}
}