The PR masterclass : how to develop a public relations strategy that works! / Alex Singleton. [electronic resource] Singleton, Alex, author. Public relations. HM263 HD59 .S56 2013 659.2 Why trade association membership matters. Includes bibliographical references and index. Print version record. "The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy." --Provided by publisher. 2013 Text 1 online resource (xviii, 190 pages) http://onlinelibrary.wiley.com/book/10.1002/9781118756225 eng PR masterclass : how to develop a public relations strategy that works! PR masterclass : how to develop a public relations strategy that works! Great Britain.