@book{207140,
	author = {Singleton, Alex,},
	title = {The PR masterclass : how to develop a public relations strategy that works! /},
	publisher = {Wiley,},
	year = {[2013]},
	address = {Chichester, West Sussex, United Kingdom :},
	note = {Why trade association membership matters.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118756225}
}