Fundraising for beginners : essential procedures for getting a fundraising program up and running - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2009)
Your Frame of Mind is Key to Success -- Develop a Plan of Action -- Define, Develop and Manage Your Database -- Build Board Support -- Position Yourself for Solicitation Success -- Profitable Direct Mail Ideas -- Connecting with Donors and would-be Donors by Phone -- Face-to-Face Asks: Cornerstone of Fundraising Success -- Special Events Garner Annual Giving Support -- Key Strategies to Realize Major Gifts -- Planned Giving 101.
"Edited by Scott C. Stevenson"--Running title area.
Online resource; title from PDF title page (Wiley; viewed on May 22, 2013).
Keywords: Fund raising; Nonprofit organizations -- Finance; Nonprofit organizations -- Management; Fund raising; Nonprofit organizations -- Finance; Nonprofit organizations -- Management; Electronic books