06464cam a2200601Ii 4500 ocn843972926 OCoLC 20171106103858.0 m o d cr ||||||||||| 130521t20102010iau of 000 0 eng d 9781118704349 (electronic book) 1118704347 (electronic book) 9781118692066 1118692063 AU@ 000051629228 CHBIS 010026946 CHVBK 306236931 GBVCP 790207745 NZ1 15340615 DEBBG BV043395901 (OCoLC)843972926 (OCoLC)844059034 (OCoLC)902649396 CUS eng rda CUS CUS DG1 NOC OCLCO OCLCF OCLCO YDXCP OCL OCLCQ MAIN HG177 659.2/88 23 90 great publicity ideas for nonprofits / edited by Scott C. Stevenson. [electronic resource] Ninety great publicity ideas for nonprofits Great publicity ideas for nonprofits 2nd edition. Sioux City, Iowa : Stevenson, Inc., [2010] ©2010 1 online resource (48 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier New- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market. Teaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences. Year in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog. Book signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication. Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity. Print version record. Fund raising Handbooks, manuals, etc. Fund raising Forms. Fund raising. fast (OCoLC)fst00936143 Electronic books. Blank forms. fast (OCoLC)fst01423816 Handbooks and manuals. fast (OCoLC)fst01423877 Stevenson, Scott C. Print version: 90 great publicity ideas for nonprofits. 2nd ed. Sioux City, Iowa : Stevenson, Inc., 2010 (OCoLC)809849005 http://onlinelibrary.wiley.com/book/10.1002/9781118704349 Wiley Online Library ddc BK 206757 206757