90 great publicity ideas for nonprofits - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2010)
Use community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity.
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Keywords: Fund raising -- Handbooks, manuals, etc; Fund raising -- Forms; Fund raising; Electronic books; Blank forms; Handbooks and manuals