05039cam a2200865 i 4500 ocn843785578 OCoLC 20171106115140.0 m o d cr ||||||||||| 130516s2013 nju ob 001 0 eng 2013020042 9781119176459 electronic bk. 111917645X electronic bk. 9781118659175 (electronic bk.) 1118659171 (electronic bk.) 9781118659205 (electronic bk.) 1118659201 (electronic bk.) 9781118659229 1118659228 9781118536094 (cloth) EB00064050 Recorded Books AU@ 000051090716 DEBBG BV041387442 DEBBG BV041573538 DEBSZ 397649630 NZ1 15194884 DEBBG BV042740589 (OCoLC)843785578 (OCoLC)861081084 (OCoLC)864917035 (OCoLC)871249230 (OCoLC)957679505 (OCoLC)957679607 (OCoLC)957679903 CL0500000392 Safari Books Online E62B43EB-A739-49D0-9405-51771627B3DA OverDrive, Inc. http://www.overdrive.com DLC eng rda pn DLC YDX N$T YDXCP E7B B24X7 OCLCF TEFOD DOS UMI RECBK MMI EBLCP DEBSZ TEFOD OCLCQ DG1 OCLCQ DG1 pcc MAIN HD58.9 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 783 bisacsh BUS043060 bisacsh 658.8/3402854678 23 Siroker, Dan. A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen. [electronic resource] Hoboken : Wiley, 2013. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Includes bibliographical references and index. How A/B testing helped win the White House -- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate'the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. ulliOffers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise. Print version record and CIP data provided by publisher. Organizational effectiveness. Multimedia systems Social aspects. Application software Testing. Application software Testing. Multimedia systems Social aspects. Organizational effectiveness. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Betriebswirtschaft. bisacsh Research. bisacsh Application software Testing. fast (OCoLC)fst00811716 Multimedia systems Social aspects. fast (OCoLC)fst01028934 Organizational effectiveness. fast (OCoLC)fst01047852 Electronic books. Koomen, Pete, 1982- Print version: Siroker, Dan. AB testing. Hoboken : Wiley, 2013 9781118536094 (DLC) 2013016038 http://onlinelibrary.wiley.com/book/10.1002/9781119176459 Wiley Online Library ddc BK 206752 206752