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  <titleInfo>
    <title>Annual giving primer : how to boost annual giving results, even in a down economy</title>
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  <genre authority="">Electronic books.</genre>
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    <place>
      <placeTerm type="text">Sioux City, Iowa</placeTerm>
    </place>
    <publisher>Stevenson, Inc.</publisher>
    <dateIssued>©2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <edition>2010 ed.</edition>
    <issuance>monographic</issuance>
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    <extent>1 online resource (80 pages)</extent>
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  <tableOfContents>Turn to Challenge Gifts to Bolster Gift Income -- Tried-and-Tested Retention Efforts -- Gift Clubs and Other Ways to Upgrade Donor's Giving -- Work to Broaden Your Donor Base and Raise More First-Time Gifts -- Turn to Board Members, Volunteers and Groups for Help -- Work to Improve Direct Mail Appeal Results -- How to Boost Phonathon Results -- Special Events Will Add to Your Bottom Line -- Raise More Annual Gifts Via Your Website, E-Mail -- Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds -- Handouts, Collateral Materials Help Support Your Request -- Annual Giving Ideas and Examples Worth Doing.</tableOfContents>
  <subject authority="lcsh">
    <topic>Fund raising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Nonprofit organizations</topic>
    <topic>Management</topic>
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  <subject authority="fast">
    <topic>Fund raising</topic>
  </subject>
  <subject authority="fast">
    <topic>Nonprofit organizations</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HG177 .A56 2010</classification>
  <classification authority="ddc" edition="23">658.15/224</classification>
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    <titleInfo>
      <title>Annual Giving Primer, 2010</title>
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    <originInfo>
      <publisher>Sioux City, Iowa : Stevenson, Inc., ©2010</publisher>
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    <identifier type="local">(OCoLC)828488454</identifier>
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  <identifier type="isbn">9781118704066</identifier>
  <identifier type="isbn">1118704061</identifier>
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  <identifier type="uri">http://onlinelibrary.wiley.com/book/10.1002/9781118704066</identifier>
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    <recordIdentifier source="OCoLC">ocn843203157</recordIdentifier>
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