@book{206741,
	title = {Annual giving primer : how to boost annual giving results, even in a down economy.},
	publisher = {Stevenson, Inc.,},
	year = {©2010.},
	address = {Sioux City, Iowa :},
	edition = {2010 ed.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118704066}
}