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  <titleInfo>
    <title>Major gift essentials : everything you need to know to secure big gifts</title>
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  <name type="personal">
    <namePart>Stevenson, Scott C.</namePart>
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    <dateIssued encoding="marc">2011</dateIssued>
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    <extent>1 online resource (50 pages)</extent>
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  <tableOfContents>Establishing a Major Gifts Program -- Identifying Top-Dollar Prospects -- Cultivating Major Donors -- Soliciting Transformational Gifts -- Mastering a Range of Planned Giving Vehicles -- Capital Campaigns and Naming Opportunities -- Major Donor Recognition and Stewardship -- Building a Fundraising Board -- High-Dollar Gift Clubs and Giving Societies.</tableOfContents>
  <note>"Edited by Scott C. Stevenson"--Running title area.</note>
  <subject>
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  <subject authority="lcsh">
    <topic>Fund raising</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Nonprofit organizations</topic>
    <geographic>United States</geographic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Gifts</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="fast">
    <topic>Fund raising</topic>
  </subject>
  <subject authority="fast">
    <topic>Gifts</topic>
  </subject>
  <subject authority="fast">
    <topic>Nonprofit organizations</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="fast">
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">HV41.9.U6 M35 2011</classification>
  <classification authority="ddc" edition="23">658.15/224</classification>
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      <title>Major gift essentials</title>
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      <publisher>Sioux City, Ia. : Stevenson, Inc., ©2011</publisher>
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  <identifier type="isbn">9781118703991</identifier>
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