Major gift essentials : everything you need to know to secure big gifts - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2011)
Establishing a Major Gifts Program -- Identifying Top-Dollar Prospects -- Cultivating Major Donors -- Soliciting Transformational Gifts -- Mastering a Range of Planned Giving Vehicles -- Capital Campaigns and Naming Opportunities -- Major Donor Recognition and Stewardship -- Building a Fundraising Board -- High-Dollar Gift Clubs and Giving Societies.
"Edited by Scott C. Stevenson"--Running title area.
Online resource; title from PDF title page (Wiley, viewed on May 16, 2013).
Keywords: Fund raising -- United States; Nonprofit organizations -- United States -- Management; Gifts -- United States; Fund raising; Gifts; Nonprofit organizations -- Management; United States; Electronic books