02257cam a2200469Ia 4500 ocn843197911 OCoLC 20170919123851.0 m o d cr cnu|||unuuu 130516s2011 iau o 000 0 eng d 9781118703977 (electronic bk.) 1118703979 (electronic bk.) 9781118691694 1118691695 AU@ 000051629285 GBVCP 786695129 NZ1 15340584 DEBBG BV043395876 (OCoLC)843197911 (OCoLC)902649388 DG1 eng DG1 CUS NOC OCLCO OCLCF OCLCO YDXCP OCLCQ MAIN HD62.6 .B37 2011 658/.048 23 Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations / edited by Scott C. Stevenson. [electronic resource] Sioux City, Iowa : Stevenson, Inc., 2011. 1 online resource (44 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support. Online resource; title from PDF title page (Wiley; viewed on May 16, 2013). Nonprofit organizations Public relations. Nonprofit organizations Management. Nonprofit organizations Management. fast (OCoLC)fst01038913 Nonprofit organizations Public relations. fast (OCoLC)fst01038929 Electronic books. Stevenson, Scott C. Print version: Basics of nonprofit publicity. Sioux City, Iowa : Stevenson, Inc., 2011 9781118691694 (OCoLC)828488459 http://onlinelibrary.wiley.com/book/10.1002/9781118703977 Wiley Online Library ddc BK 206736 206736