Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations - Stevenson, Scott C. (Sioux City, Iowa : Stevenson, Inc., 2011)
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
Online resource; title from PDF title page (Wiley; viewed on May 16, 2013).
Keywords: Nonprofit organizations -- Public relations; Nonprofit organizations -- Management; Nonprofit organizations -- Management; Nonprofit organizations -- Public relations; Electronic books