@book{206736,
	author = {Stevenson, Scott C.},
	title = {Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations /},
	publisher = {Stevenson, Inc.,},
	year = {2011.},
	address = {Sioux City, Iowa :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118703977}
}