LaMattina, John L. creator text bibliography Electronic books. nju Hoboken, New Jersey Wiley [2013] 2013 monographic eng

electronic resource

1 online resource (ix, 125 pages) "While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R & D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"-- 1. The four secrets the drug companies don't want you to know -- 2. What has happened to R & D productivity? -- 3. Key therapeutic areas for improving health -- 4. Improving R & D output -- 5. Restoring pharma's image -- 6. Final thoughts. John L. LaMattina, PhD. Includes index. Machine generated contents note: Introduction Part 1. "The 4 secrets that drug companies don't want you to know" part 2. What has happened to R & D productivity? a. impact of mergers b. impact of FDA c. impact of payers Part 3. Challenges in key therapeutic areas for improving health a. cancer b. diseases of the brain c. cardiovascular disease d. diabetes e. bacterial Infections part 4. Improving R & D output a. view of others b. personal vision part 5. Restoring the pharma image part 6. Final thoughts. Includes bibliographical references and index. Pharmaceutical industry Corrupt practices Medical MEDICAL Pharmacology Pharmaceutical industry Corrupt practices HD9665.5 .L36 2013eb 338.4/76151 LaMattina, John L. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] (DLC) 2012032915 (OCoLC)811597120 9781118487471 1118487478 9781283917421 1283917424 9781118511251 1118511255 9781118511299 1118511298 9781118511329 1118511328 EB00063788 Recorded Books 684D5251-34C3-4198-A03A-18F445996D72 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781118511329 http://onlinelibrary.wiley.com/book/10.1002/9781118511329 AZU 121010 20171107082433.0 ocn831464032 eng