Business basics for dentists / David O. Willis. [electronic resource] Willis, David O. Dentistry Practice. Dentistry Practice Finance. Dental offices Management. Practice Management, Dental. RK58 617.0068 23 Includes index. Print version record. Dr. David Willis combines his experience as a practicing dentist, educator, MBA, and certified financial planner in this breakthrough text about managing a dental business. Rather than a checklist of steps for success, Business Basics for Dentists describes business, economic, marketing, and management principles and explains how to apply them to the dental practice. Willis's aim is to help students and new practitioners understand how to use the core strategic and operational business philosophies to develop an effective dental practice. He provides the essential elements of a business. Ames, Iowa : Wiley-Blackwell, 2013. 2013. 2013 Text 1 online resource (ix, 422 pages) : http://onlinelibrary.wiley.com/book/10.1002/9781118783368 eng Business basics for dentists. Business basics for dentists.