TY  - BOOK
AU  - Maillard, Pierre.
TI  - Competitive quality strategies
T2  - Focus Industrial engineering series
SN  - 9781118644
AV  - HD30.28 .M35 2013eb
U1  - 658.4012 23
PY  - 2013///
CY  - London, Hoboken, NJ
PB  - ISTE, John Wiley & Sons
KW  - Business planning
KW  - BUSINESS & ECONOMICS
KW  - Strategic Planning
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118644454
ER  -