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  <titleInfo>
    <title>Competitive quality strategies</title>
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  <name type="personal">
    <namePart>Maillard, Pierre.</namePart>
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    <place>
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    <publisher>ISTE</publisher>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
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    <extent>1 online resource (xiv, 157 pages) : illustrations.</extent>
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  <tableOfContents>General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index.</tableOfContents>
  <note type="statement of responsibility">Pierre Maillard.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Business planning</topic>
  </subject>
  <subject authority="bisacsh">
    <topic>BUSINESS &amp; ECONOMICS</topic>
    <topic>Strategic Planning</topic>
  </subject>
  <subject authority="fast">
    <topic>Business planning</topic>
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  <classification authority="lcc">HD30.28 .M35 2013eb</classification>
  <classification authority="ddc" edition="23">658.4012</classification>
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      <title>Competitive quality strategies</title>
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    <titleInfo>
      <title>Focus series in automation &amp; control</title>
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